This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods

Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.

Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.

In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.

Listen to hear about:

• Why Laura’s college basketball career ended prematurely and how she transitioned to running

• How the challenges of being a female endurance athlete led to her entrepreneurial journey

• The origin story of the Fuel Goods RunnerBox

• Behind the scenes of the FTLR Fuel Goods boxes curated by Jon

• Balancing personal growth with the desire to achieve

How do you fuel for your runs?

About Jon Levitt and For The Long Run

Jonathan is a runner, cyclist, and podcast host from Boston, MA, who now lives in Boulder, CO. For The Long Run is aimed at exploring the why behind what keeps runners running long, strong, and motivated.

Follow Jon on Instagram, LinkedIn, and Twitter.